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Salou Sport: the New Benchmark for Sports Tourism in the Mediterranean

The Salou Sport brand, launched by the Salou Municipal Tourism Board, has been established to consolidate the municipality as the leading sports destination in the Mediterranean. This strategic positioning is built upon three pillars: elite infrastructure, a privileged climate, and an extensive calendar featuring more than 200 annual sporting events. The objective: to deseasonalize tourism and promote sustainable economic activity 365 days a year.

Salou has the first smart pool in Catalonia of the EPIC network

Salou has the first smart pool in Catalonia of the EPIC network

The municipal swimming pool of Salou has released an advanced system of intelligent sensors that allows to monitor in real time the activity of the swimmers, reinforce the safety and the experience of the users, and make a more efficient management of the equipment. With this technology, Salou is the first municipality in Catalonia that integrates its pool in the Spanish Network of Connected Smart Swimming Pools (EPIC).

Music Festival the Festiuet of Salou

On 17 and 18 July 2026, the Festiuet arrives

After the success of last year, with 31,000 attendees, Salou returns to host the Festiuet on July 17 and 18, 2026, a music festival with the most successful groups of Catalan music and spanish pop in recent years such as La Gossa Sorda, Leire Martinez, La Fúmiga, Figa Flawas, The Tyets, Ginestà, Els Pets, Buhos or Lax'n'Bust, among others.

Salou and PortAventura World, together at FITUR 2026

Salou and PortAventura will be promoted jointly at FITUR 2026

The City Council of Salou and PortAventura World have made public the agreement to present jointly at the tourism fair in Madrid, FITUR, a large format event that highlights the Mediterranean identity of Salou and to present the novelties for the next season of PortAventura World. The event “Mediterranean Heritage, unforgettable experiences” will be on January 20, 2026.

Enjoy vermouth in Salou for Christmas

Enjoy vermouth in Salou for Christmas

Until December 23, from 12 to 3 pm, you can taste the best vermouths in the joint initiative between the Associació d’Empresaris d’Hostaleria (AEH) of Salou and the City Council of the capital of the Costa Daurada. Up to 19 establishments are participating in the “Fem el vermut a Salou” action, which for 6 euros offers to enjoy vermouth accompanied by a gastronomic tasting.

Commemorate the 60th anniversary of the monument to Jaume I

Salou commemorates the 60th anniversary of the monument to Jaume I

This year 2025 it is 60 years since the monument to Jaume I was inaugurated, a sculptural ensemble 12 meters long and 20 meters high, located on the promenade of the same name and symbol of Salou. To commemorate this date and the importance of this work for the capital of the Costa Dorada, the City of Salou has prepared several events.

Secure trade for Christmas

Secure trade for Christmas

Christmas is a time of great commercial activity and Salou does not escape this situation, especially with the forecast of an increase in the number of visitors, especially families. That is why, as every year, the City of Salou strengthens its support for local commerce with a campaign to improve security. In fact, Salou is the second municipality in the province where crime has been reduced the most in 2025.

The highest crochet Christmas tree in Catalonia is in Salou

The highest crochet Christmas tree in Catalonia is in Salou

During all the Christmas holidays, Salou has among the decoration of its streets a Christmas tree made with hook, which, in addition, is the highest in Catalonia of this style with 10 meters high. The Group of Women of Salou has woven for a year 1,500 hook knit paintings to raise this unique Christmas decoration.

Christmas lights in Salou

Christmas lights in Salou

Salou has switched on its Christmas lights and unveiled a new Christmas tree, which has a more natural appearance than in previous years and is taller, reaching 12 meters in height. Additionally, the City Council has extended the Christmas lighting throughout the entire municipality and reinforced it in the main commercial hub of the Costa Dorada capital.

Squid Gastronomic Days

Squid, star dish in 12 restaurants in Salou

A total of 12 restaurants in Salou participate in a new edition of the Squid Gastronomic Days, entitled "From the sea to the table". The days are held until December 14, 2025, and are part of the 50th anniversary of the Squid Festival.

Salouween, la best Halloween party of the Costa Daurada

Salouween triumphs again as the best Halloween party on the Costa Daurada

Salou has turned to organize a great Halloween party and success has been resounding. Salouween has once again demonstrated that it is the best Halloween party on the Costa Dorada, with activities for the whole family, a parade of monsters and sinister characters, and a party on the Jaume I promenade that invites you to enjoy with friends and family music, gastronomy and good atmosphere.

Salouween: the best Halloween in Costa Daurada

Salouween, or how to enjoy the best Halloween on the Costa Daurada

From October 24 to November 2, 2025, Salou is themed to offer the best Halloween celebration on the Costa Daurada: Salouween. Special commercial activity, chestnut festival and Halloween for the little ones and families, the parade of monsters and zombies, and of course Salouween Street on Passeig Jaume I, with gastronomic offerings, music and shows.

Inauguration of the Hotel CalaVinya

SunClub recovers the historic hotel CalaVinya

At the end of the season, the local company SunClub has made the official opening ceremony of the hotel CalaVinya, the historic hotel built in 1962 by the architect Antonio Bonet Castallana, one of the most outstanding Catalan rationalist architects of the 20th century. The mayor of Salou, Pere Granados, and several councilors have participated in the opening act.

What to do: Salouween, have a great time buying

Have fun buying in Salou for Salouween

Sixty shops in Salou participate until November 1, 2025 in the campaign "Salouween: let's fear it!", which aims to boost local commerce. The establishments decorate their windows with Halloween motifs and offer special promotions, in addition to raffling a double ticket for PortAventura and Ferrari Land.

What to do today: Sage Wine Fair

From 7 to 9 November, Salou Savi Wine Fair

On November 7, 8 and 9, 2025, Salou will host the first edition of Savi, the Wine Fair that wants to turn the capital of the Costa Dorada into the epicenter of the wine and gastronomic culture of the territory. The participation of wineries of the 7 designations of origin of wine in the territory as well as other wine regions and also abroad has been announced.

Recognition of 18 agents of the Local Police for their services

The Local Police recognices 18 agents for their services

The City Council of Salou and the Local Police have recognized 18 agents for their services. It has also been recalled that Salou is a safe municipality, according to the latest official data, and that the Local Police "is key to guarantee the quality of life of the citizens" said the mayor of Salou, Pere Granados.

First “Bank for Europe” to promote European values among young people

First “Bank for Europe” to promote European values among young people

The mayor of Salou, Pere Granados, has inaugurated in the Espigó del Moll the "Banc per Europa", a bank that has been painted with the colors of the flag of the European Union. The bank is the symbol of the entry of the municipality into the network of cities that actively defend European values, especially among young people. It is the first "Bank for Europe" opened in the province of Tarragona and the third in Catalonia.

Salou Sustainable Tourism Awards

Called the Sustainable Tourism Awards aimed at young people in Salou

Coinciding with World Tourism Day, which is September 27, the City Council has announced the call for the Sustainable Tourism Awards of Salou, which is aimed at young people registered in the municipality who are students of 3rd and 4th ESO, Baccalaureate or training cycles.

Salou thinks in the Festa al Cel 2026

Salou conquers the sky and already thinks of the aerial acrobatics festival of 2026

Neither the weather forecasts of rain and bad weather for Sunday September 21 have been able to spoil the Festa al Cel 2025 in Salou, which has exceeded all expectations with more than 300,000 spectators coming from all over the world to continue, facing the sea, surprising aerial acrobatics. Salou has conquered the sky, and that is why it already thinks of the festival of 2026.

Aerial acrobatics festival from 19 to 21 September 2025

Festa al Cel: more than 20 aerial exhibitions and show with 300 drones and pyrotechnics

The weekend from 19 to 21 September 2025 is expected intense in Salou with the Festa al Cel, a unique and free proposal, with 20 aerial exhibitions and a great show with more than 300 drones, illuminated flights, aerial choreographies, music and synchronized pyrotechnics.

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