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Salou, leading tourist destination on the Costa Daurada and Catalonia

Salou, leader in 2025 with 2.4 million visitors and 8.6 million overnight stays

Salou has done it again and has closed 2025 with record figures that consolidate the municipality as the leading destination of the Costa Dorada and one of the most important in Catalonia and Spain. Specifically, more than 2.4 million visits chose Salou for their holidays in 2025, 4.78% more than in 2024, and more than 8.6 million overnight stays were recorded, 4.21% more than the previous year.

The ancient history of Salou, new tourist product

The ancient history of Salou, new tourist product

Very close to Easter, the City of Salou has presented "Salou, the history continues", the new tourist product that affects the millenary history of the capital of the Costa Dorada. The project will soon be completed with the future Neolithic Route, which is already being developed, to point out loud and clear that Salou is much more than a sun and beach destination.

What to do: visit the Modernist and Nocentist Route of Salou

Salou discovers its Modernista and Noucentista Route

A total of 14 buildings and constructions are included in the recently inaugurated Modernista and Noucentista Route of Salou, one more step of the municipality to highlight its rich architectural heritage of the early 20th century. Chalets, a water tank, a hotel and an apartment building are part of a guided tour that completes the tourist offer of the capital of the Costa Dorada.

Spectacular figures of the Cos Blanc de Salou 2026

More than 55,000 people in the Cos Blanc

The Cos Blanc de Salou 2026 has once again shown that it is the best outdoor party on the Costa Dorada and, possibly, Catalonia. More than 55,000 people according to the City Council gathered on Paseo Jaume I to enjoy the great show of light, sound, music, good atmosphere, and a large parade with 28 carretels and almost 7,000 people disguised participating directly in the parade.

Enjoy vermouth in Salou for Christmas

Enjoy vermouth in Salou for Christmas

Until December 23, from 12 to 3 pm, you can taste the best vermouths in the joint initiative between the Associació d’Empresaris d’Hostaleria (AEH) of Salou and the City Council of the capital of the Costa Daurada. Up to 19 establishments are participating in the “Fem el vermut a Salou” action, which for 6 euros offers to enjoy vermouth accompanied by a gastronomic tasting.

Commemorate the 60th anniversary of the monument to Jaume I

Salou commemorates the 60th anniversary of the monument to Jaume I

This year 2025 it is 60 years since the monument to Jaume I was inaugurated, a sculptural ensemble 12 meters long and 20 meters high, located on the promenade of the same name and symbol of Salou. To commemorate this date and the importance of this work for the capital of the Costa Dorada, the City of Salou has prepared several events.

Secure trade for Christmas

Secure trade for Christmas

Christmas is a time of great commercial activity and Salou does not escape this situation, especially with the forecast of an increase in the number of visitors, especially families. That is why, as every year, the City of Salou strengthens its support for local commerce with a campaign to improve security. In fact, Salou is the second municipality in the province where crime has been reduced the most in 2025.

Inauguration of the Hotel CalaVinya

SunClub recovers the historic hotel CalaVinya

At the end of the season, the local company SunClub has made the official opening ceremony of the hotel CalaVinya, the historic hotel built in 1962 by the architect Antonio Bonet Castallana, one of the most outstanding Catalan rationalist architects of the 20th century. The mayor of Salou, Pere Granados, and several councilors have participated in the opening act.

What to do today: Sage Wine Fair

From 7 to 9 November, Salou Savi Wine Fair

On November 7, 8 and 9, 2025, Salou will host the first edition of Savi, the Wine Fair that wants to turn the capital of the Costa Dorada into the epicenter of the wine and gastronomic culture of the territory. The participation of wineries of the 7 designations of origin of wine in the territory as well as other wine regions and also abroad has been announced.

Recognition of 18 agents of the Local Police for their services

The Local Police recognices 18 agents for their services

The City Council of Salou and the Local Police have recognized 18 agents for their services. It has also been recalled that Salou is a safe municipality, according to the latest official data, and that the Local Police "is key to guarantee the quality of life of the citizens" said the mayor of Salou, Pere Granados.

First “Bank for Europe” to promote European values among young people

First “Bank for Europe” to promote European values among young people

The mayor of Salou, Pere Granados, has inaugurated in the Espigó del Moll the "Banc per Europa", a bank that has been painted with the colors of the flag of the European Union. The bank is the symbol of the entry of the municipality into the network of cities that actively defend European values, especially among young people. It is the first "Bank for Europe" opened in the province of Tarragona and the third in Catalonia.

Salou thinks in the Festa al Cel 2026

Salou conquers the sky and already thinks of the aerial acrobatics festival of 2026

Neither the weather forecasts of rain and bad weather for Sunday September 21 have been able to spoil the Festa al Cel 2025 in Salou, which has exceeded all expectations with more than 300,000 spectators coming from all over the world to continue, facing the sea, surprising aerial acrobatics. Salou has conquered the sky, and that is why it already thinks of the festival of 2026.

11M€ investment from the Next Generation to live better in Salou

Next Generation to live well in Salou all year round and during the holidays

In Salou you live well but you will still live better because the City of Salou has received 11 million euros, from the Next Generation Funds, to make a more sustainable and resilient municipality from the environmental, economic and social point of view. The projects for 2021 are already executed in 90% and those for 2023, in 45%.

Park in blue zone in summer

Park in the blue zone in summer

June 1st, the Salou City Council activates the blue zone of the different regulated parking areas of the municipality, which operate every day of the week, from Monday to Sunday, from 10 a.m. to 2 p.m. and from 5 p.m. to 9 p.m., except in the car parks of Llevant and Nord. Check all the information about where to park in Salou, schedules and prices, and where to recharge electric vehicles.

In September, celebration of the King Jaume I Festival

In September, celebration of the Feast of King Jaume I

From 5 to 8 September 2024, Salou celebrates the departure of King Jaume I from the Port of Salou to conquer Mallorca. During these days, various cultural, sporting and recreational activities will remember that historic moment with the Medieval Market, the historical recreation of the royal departure, conferences, workshops and a regatta, among other events.

Art and culture define the renovated Torre Vella and Salou

Art and culture define the renovated Torre Vella and Salou

After the rehabilitation works, the reopening of the Torre Vella could not be more brilliant or could better define the new Salou that is promoted, where art and culture are tools for transformation and projection. A Salou that has, in the words of Mayor, Pere Granados, "the most important historical heritage of Catalonia and the Mediterranean peninsula".

What to do today: Nits Daurades, the main festival of Salou

Nits Daurades, the biggest festival of the capital of the Costa Dorada

From August 1 to 15, 2025, Salou will enjoy the Nits Daurades, which is the name by which its festival is known. In this edition, popular culture, live music and the municipality's maritime traditions will be prominent elements of the festive program. All events, schedules and venues are detailed below.

First Summer Cors Salou

The first summer Cors Salou with music and party to fight the heat

Carles Buïgas Avenue has been the scene where the first Summer Cors Salou has passed, a new proposal of the City Council and the groups that participate in the Cos Blanc, to start the strong stretch of the tourist season with color, music, party and fun.

How to get to Salou by train

New train station Salou-PortAventura

After 3 years of work, Salou has released the new train station called Salou-PortAventura. It has access through Joan Fuster Avenue, which connects with the entrance of PortAventura, and on 30 October, which gives access to the parking of vehicles of the station. The work involved an investment of 15.7 million euros, financed by the Next Generation Funds.

Free parking in Salou

Free parking in Salou

If our goal is to park for free in Salou during tourist season, we must consider it is a hard task, though not entirely impossible, as long as we are willing to walk.

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