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What to do: Salouween, have a great time buying

Have fun buying in Salou for Salouween

Sixty shops in Salou participate until November 1, 2025 in the campaign "Salouween: let's fear it!", which aims to boost local commerce. The establishments decorate their windows with Halloween motifs and offer special promotions, in addition to raffling a double ticket for PortAventura and Ferrari Land.

What to do today: Sage Wine Fair

From 7 to 9 November, Salou Savi Wine Fair

On November 7, 8 and 9, 2025, Salou will host the first edition of Savi, the Wine Fair that wants to turn the capital of the Costa Dorada into the epicenter of the wine and gastronomic culture of the territory. The participation of wineries of the 7 designations of origin of wine in the territory as well as other wine regions and also abroad has been announced.

Salou Sustainable Tourism Awards

Called the Sustainable Tourism Awards aimed at young people in Salou

Coinciding with World Tourism Day, which is September 27, the City Council has announced the call for the Sustainable Tourism Awards of Salou, which is aimed at young people registered in the municipality who are students of 3rd and 4th ESO, Baccalaureate or training cycles.

Salou thinks in the Festa al Cel 2026

Salou conquers the sky and already thinks of the aerial acrobatics festival of 2026

Neither the weather forecasts of rain and bad weather for Sunday September 21 have been able to spoil the Festa al Cel 2025 in Salou, which has exceeded all expectations with more than 300,000 spectators coming from all over the world to continue, facing the sea, surprising aerial acrobatics. Salou has conquered the sky, and that is why it already thinks of the festival of 2026.

More sustainable, safe and healthy beaches

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The sea, the beach, the sun and the sea breeze are desired in summer to enjoy the holidays and the moments of leisure and rest. But that is not enough. That is why the municipality of Salou has been working for a long time to go to the beach is an unforgettable experience, thanks to the protection of the natural environment and the services offered. That is why the beaches of Salou are sustainable, safe and healthy beaches, and that is why they are unique.

Nits Daurades highlights the model and successful tourism of Salou

The proclamation of Nits Daurades highlights the model and successful tourism of Salou

"Salou has a model tourism, capable of adapting to new demands." With these words the preacher of the Nits Daurades de Salou 2025, the Minister of Business and Labor of the Generalitat de Catalunya, Miquel Sàmper, has highlighted the leadership of the municipality in the main economic sector of the country.

Art and culture define the renovated Torre Vella and Salou

Art and culture define the renovated Torre Vella and Salou

After the rehabilitation works, the reopening of the Torre Vella could not be more brilliant or could better define the new Salou that is promoted, where art and culture are tools for transformation and projection. A Salou that has, in the words of Mayor, Pere Granados, "the most important historical heritage of Catalonia and the Mediterranean peninsula".

Between gastronomy to prestige and attract tourism

Between gastronomy to prestige and attract tourism

The general director of Tourism of the Generalitat de Catalunya, Cristina Lagé, has opened the Sabor Salou gastronomic fair praising Salou's commitment to gastronomy, since it is a "success as a way of prestige and tourist attraction". Along the same lines, the mayor of Salou, Pere Granados, stressed that "gastronomic is a strategic asset for the deseasonalization".

Sabor Salou 2025 schedules, tastings and activities

Sabor Salou, the gastronomic fair on the Costa Daurada

From May 23 to 25, 2025, Passeig Jaume I hosts the best gastronomic fair on the Costa Daurada, Sabor Salou. With more than 40 participating establishments, more than 40,000 people are expected and the distribution of 50,000 tastings of high-quality local products, in addition to gastronomic workshops, tastings and other activities completely free.

LGBTIQ+ Week and Proud Salou Party to celebrate diversity

LGBTIQ+ Week and Proud Salou Party to celebrate diversity

As part of LGBTIQ+ Week, Salou is launching a Proud Salou (Salou Pride) party to celebrate diversity and as a further step by the City Council and the municipality in defending the rights of all people, regardless of their sexual orientation or gender. The party will feature the versatile Tarragona-born actor and impersonator Josep Ferré.

Salou Capital of Catalan Culture: program of events

Salou Capital of Catalan Culture: program of events

From March 2025 to February 2026, every month of the year will be a non-stop cultural event in Salou, the Capital of Catalan Culture. Concerts, plays, renowned artists, popular and traditional cultural activities, sports, art and gastronomy, as well as the reopening of museums and cultural spaces. Do you want to know more?

Annual meeting of the 13 Soles Repsol chefs of Tarragona

Annual Meeting of the 13 Repsol Soles Chefs of Tarragona

The 13 best chefs from the province of Tarragona, with Repsol Soles and Michelin Stars, met at the Nou Estadi Costa Daurada del Nàstic for the annual meeting of the Expert Council of the Federation of Hospitality Entrepreneurs of Tarragona (AEHT), sponsored by Repsol.

Hotel Blaumar, Salou's first Queer Destination establishment

Hotel Blaumar, Salou's first Queer Destinations Committed LGBT establishment

Hotel Blaumar in Salou is the first establishment in the capital of the Costa Daurada to be certified as a Queer Destination. In order to facilitate the achievement of this certification, the hotel has offered training to all its staff so that they can provide quality care to its customers from this group.

Grand inaugual gala Salou Capital of Catalan Culture 2025

Gran gala inaugural de Salou Capital de la Cultura Catalana 2025

Una gran gala en el Teatre Auditori de Salou (TAS), davant unes 500 persones, ha estat el punt de partida de Salou Capital de la Cultura Catalana 2025, un nomenament que durant dotze mesos permetrà al municipi reivindicar-se com a gran capital de la cultura en majúscules de Catalunya, més enllà de ser la capital del turisme i de les vacances del país.

Salou demana que la taxa turística redueixi la pressió fiscal

Salou demana que la nova taxa turística redueixi la pressió fiscal als salouencs

Sí a l'increment de la taxa turística anunciada pel Govern de la Generalitat de Catalunya, però que l'increment serveixi per reduir la pressió fiscal sobre la ciutadania salouenca. Així de contundent ho ha expressat l'alcalde de Salou, Pere Granados, que ha recordat que fa temps que aquesta disminució de la pressió fiscal és una reclamació dels municipis turístics com Salou.

Ramon Pellicer presentarà la gala Salou Capital de la Cultura Catalana

Ramon Pellicer, de TV3, presentarà la gala inaugural de Salou Capital de la Cultura Catalana

El periodista i presentador del Telenotícies cap de setmana de TV3, Ramon Pellicer, serà l'encarregat de presentar la gran gala inaugural que està preparant l'Ajuntament de Salou per iniciar oficialment els actes de Salou Capital de la Cultura Catalana 2025. El programa d'activitats de tot l'any es donarà a conèixer el proper 27 de febrer.

Salou aposta per oferir feina tot l'any i de més qualitat

Salou aposta per oferir feina tot l'any i de més qualitat

L'Ajuntament de Salou fa temps que treballa perquè el turisme pugui oferir més feina i de més qualitat al municipi. L'estratègia per aconseguir aquest objectiu ambiciós passa sobretot per la diversificació i per la innovació. Precisament en aquest camp Salou ha fet un pas més, integrant-se en un projecte pilot de la Secretaria d'Estat de Turisme, a través de Segitur.

Vota la Costa Daurada Millor destinació de platja National Geographic

La Costa Daurada, candidata a Millor destinació de platja Viatges National Geographic

La Costa Daurada és una de les cinc candidatures a la millor destinació de platja d'Espanya entre les quals poden votar els lectors de Viatges National Geographic. Les votacions es poden fer a través del web de la revista fins al 21 de febrer de 2025. La destinació guanyadora es donarà a conèixer a la revista impresa el 22 d'abril.

La bellesa de Miss RNB Espanya es reuneix a Salou a la primavera

La bellesa de Miss RNB Espanya es reuneix a Salou a la primavera

Aquesta primavera la bellesa se cita a Salou. Les 52 candidates que aspiren a ser Miss RNB Espanya es disputaran el títol al Teatre Auditori de Salou (TAS), el 12 d'abril a les 20 h, quan se celebrarà la gran final. Cada candidata representa una província espanyola o ciutat autònoma de lEstat.

Encesa de les llums i de l'arbre de Nadal

Música i color a l'encesa dels llums de Nadal

L'encesa dels llums de Nadal és sempre un bon moment per gaudir de Salou en família, gràcies a l'espectacle de música i color organitzat per l'Ajuntament. El lloc escollit és la cèntrica rotonda de la cruïlla del carrer Barcelona amb la Via Roma, on s'instal·la un esplendorós arbre de 12 metres d'alçada, tot de llums led, i coronat per una gran estrella.

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