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Tarragona / News / News

Salou already has its name in the Paseo Jaume I

Paseo Jaume I, with its label of SALOU



Salou. Costa Dorada. 29 June 2017. Salou installs on the Paseo Jaume I, in front of Playa Llevant, giant letters that give the town its name, to promote the capital of the Costa Dorada and to make the logo an identity mark for Salou and become a point of reference. touristic interest.

In the same way that large cities like Amsterdam, which has its well-known "Iamsterdam" sign that attracts visitors and tourists, Salou wants its giant sign with the name of the municipality to promote the city in social networks through Of photographs in this space.

The structure, with steel letters painted with the colors of the logo that identifies the city, is located in a space of 7.3 meters wide by two meters high and a half in the background. The image of the sign is shown with an exceptional background, the sea of ​​the beach of Llevant, which gives a great landscape and horizon to the photos of the visitors.

The cost of the new labeling is 20,449 euros and, in addition, Salou plans to install two more logos in other parts of the city to join as areas of tourist interest.





Tags: salou, label, giant, logo, iamsterdam, llevant, jaume i, paseo
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