New giant letters with the motto "Salou" in the area of ​​Pilons

Salou. Costa Dorada. 04 July 2018. The area of ​​Pilons, at one end of Llevant beach, has one more attraction for the visitor. Especially for lovers of selfies, since giant letters with the motto "Salou" have been installed. It is the second set of letters of the same style and size (1.40 meters high and 5 meters long) in the municipality, after which it was placed in the Plaza de las Comunidades Autónomas.

This idea is intended to promote the capital of the Costa Daurada in social networks. The giant sign faces the sea and consists of a painted steel structure, with the colors and shapes of the Salou logo typography, therefore, identifying the city in an area of ​​high tourist interest.

The giant letters give a very powerful image of the municipality with a seabed and a view of the Levante beach. This installation has involved an investment of 14,459.50 euros. This action aims to be a new claim for visitors to the capital of the Costa Dorada to viralize their vacation photos on social networks, thus giving greater publicity to the name of Salou.

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